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- HOW DO YOU DEFINE SUCCESS ON SOCIAL MEDIA?I recently read a question posed by Hootsuite that asked: How do you define success in social media? To be honest, I didn't really know how to answer that question. I had lots of thoughts on the topic but couldn't frame up an answer concisely. So, as I worked on formulating my answer, I also asked my connections on social media for their thoughts. I wanted to see how others looked at this...
- How Do You Measure Social Media Success?Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? There is no single right or wrong answer. The first step is to understand what your social media goals are and measure against them. There are three primary purposes for social media. While most businesses would love to do...
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